SEIU Covid Campaign

Client: SEIU Local 2015

Procreate, Photoshop, Illustrator

I worked on an extensive social awareness campaign regarding COVID vaccinations for SEIU Local 2015, California's largest union of long-term care workers. This campaign centered around different characters and real-life figures showing off their injection Band-Aids in the style of Rosie the Riveter. I created many illustrated characters and used them in my designs for display ads, social media posts, signs, banners, swag, and more.

A selection of the many illustrated characters I created. We also created alternatives of many of these designs in multiple languages. These images were also reformatted into many different sizes for use in display ads and social media posts.

My designs and characters used in signage, posters, banners, and shirts at many events.

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